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YouTube is adding "Game Features" to the platform, allowing creators to make playable games that subscribers can play on the video-sharing platform. The gaming features are directly tied to Google’s latest AI model, Gemini 3.
This means YouTubers and developers won’t just upload videos anymore; they’ll be able to embed interactive game experiences that their audience can actually play. Well, don't expect the games to be big console titles, though. The platform said that "users create games with short text, video or image prompts."
YouTube is launching a closed Beta test for Playables Builder, a prototype web app built using Gemini 3 where users create games with short text, video or image prompts. we’ve partnered with YouTube Creators like @sambucha, @AyChristene, @goharsguide and @Mogswamp to start making… pic.twitter.com/1Gx0v4oZFA
— YouTube Gaming (@YouTubeGaming) December 16, 2025
The games will be more like mini-games or interactive experiences within a live stream or on a video page. The inclusion of games into YouTube platform is part of a larger YouTube Live and creator toolkit update, which includes AI tools that help create engaging content and increase audience interaction.
Gemini 3, that YouTube is using to experiment games, is Google’s most advanced AI model yet. YouTube uses this AI model because it’s a highly capable multimodal AI that can understand and generate text, code, and other data. Gemini 3 AI can also assist with coding tasks and creative workflows, like game logic and design.
Third-party content shows people using Gemini 3 to generate entire games or app code quickly, suggesting creators could use similar workflows to build playable content for YouTube. Even creators who aren’t coders could still use Gemini 3 AI model to make playable experiences.
However, it's worth noting that this is not the first time YouTube is doing this. The video-sharing platform has been gradually moving toward interactive content for some time now. As far back as 2023, the company began testing simple games on both desktop and mobile, and by last year it had expanded this idea by adding multiplayer features to its Playables section.
Furthermore, Google has been integrating AI across all its products; YouTube is another product that receives piece of the cake. The idea also closely mirrors recent Google Labs experiments such as Disco and GenTabs, which use AI to turn plain text requests into interactive tools on the web. You can learn more about Google's Disco and GenTabs here.
While AI often attracts mixed reactions, these kinds of features can be genuinely useful, especially in search, where they help collect scattered information and present it in a cleaner, and more organized format that’s easier for users to read and understand. But what is still not clear about this Game in YouTube is that: can it be monetised like ads or premium contents?
